University of Virginia
“People systematically overlook subtractive changes”

This project was an interesting one. Usually, the journal Nature uses cover images derived from graphic data in the study, however in this instance there wasn’t anything suitable.

I was commissioned by the researchers to come up with some ideas to pitch to Nature, however the tone of my work wasn’t quite right and they went in-house with an elegant graphic typography solution.

Conveniently, as the story has gained traction, some of my ideas have found appropriate audiences elsewhere, such as CBC and their own UVAToday.

Co-authored by Gabrielle Adams, Benjamin A. Converse, Andrew H. Hales & Leidy E. Klotz, you can read the article here.