East End Independents MapI was commissioned by the EETG to create the 2022 map of the member businesses locations in Waltham Forest, London.
The borough is famous for (amongst other things) it’s expansive parks and the quaint ex-Warner properties, known for their green and cream front doors. I utilised these features to create a colour palette that fit and used a wholesome aesthetic to reflect the village history and community feel.
The hand-drawn type in a slightly distressed sans-serif style is a nod to the borough’s significant history as a part of London’s trams (and the scene of an outrageous bank robbery in 1909).
You can pick one up for free in many participating businesses in the borough.
Commissioned by: Wood Street Walls
Typesetting: Matt Curtis